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    Marketing Management: A Value-Creation Process PDF




    by Alain Jolibert : Marketing Management: A Value-Creation Process

    ISBN : #023024095X | Date : 2012-09-04

    Description :

    PDF-d8150 | Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global … Marketing Management: A Value-Creation Process


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    [Pub.46sDL] Marketing Management: A Value-Creation Process PDF | by Alain Jolibert


    Marketing Management: A Value-Creation Process by by Alain Jolibert

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